Knowledge Base

About eMarketing:
Brand Awareness, Money in Your Sleep (literally)

Except in its technical particularities, Internet Marketing (also known as eMarketing, Web Marketing, Email Marketing) does not differ fundamentally from classic marketing. However, due to those technical particularities, it has two distinct advangates, that make it superior: it has the potential for an immediate impact and it could reach a much larger number of people, at a more personal level.

eMarketing will achieve two immediate goals:

1. Brand Awareness: existing and potential customers will be made aware of your products/services by being constantly exposed to communications from your company. These could be under the form of emails, web ads, video clips, interactive games etc., The messages will either promote new products/services, or alert of new discounts/free offers from your business, news from the industry etc. This way, even if there are no immediate orders, the likeliness of remembering your products/services in the future increases. Also, those exposed to the messages might spread the word about your offers in conversation with their friends and family.

2. Direct Sales: People will take advantage of your email offers as soon as you send them, proceding directly to ordering based on those offers. The existence of an on-line shopping cart solution is paramount here, especially on web sites of businesses that sell products/commodities, but not only. On-line ordering makes the process faster and more convenient for the customer but also for your business. Its distinct advantage is that everything could be done automatically. That is how you can be literally "making money in your sleep", especially if your products are sold internationally. An immediate fringe benefit of an on-line shopping solution si that it increases customer loyalty. If the customer has a pleasant experience and the order is filled out without glitches, the trust is gained and the likeliness of returning for repeat orders increases.

eMarketing Links

ABC's of Internet Marketing

Marketing Quotes

Email Marketing Tips

10 Rules for Setting Your ....Internet Marketing Budget

The Most Useful Two Minutes of Your Life

Now, how normal would you find it, to discover that TODAY might just be the best time to strengthen and grow your hard-tried business? How so? Bring lt on-line. No, it's not just hype. Do you have two minutes? Use them, they might turn out to be the most valuable of your life. Finish reading this page and find out why.



Why eMarketing?
Local presence, worldwide reach. Your business might be around the corner, your neighbors might be your best clients, but, if times are tough and they feel squeezed, they are bound to start looking on the Internet for better prices. Or just to start seeing you less and less. All of the sudden, you might find yourself competing with someone in a basement in Utah, or some company that is liquidating assets in Oregon. If the loyal customers from your neck of the woods will join the millions and millions of people accessing the Internet routinely, they might just place an order in Utah for something they used to buy from you right here! Have you heard of eBay? No matter if you sell products or services, your potential customers are likely to start looking for them online, before they step outside that door (ouch, those gas prices!)



Why Now?
Times may be tough for you and your neighbor, but they might just be tougher for your competition or for your suppliers. Don't let that get to your customers. Prices are lower on most everything (except that gasoline!), everybody is sqeezed and bargains are being offered most everywhere. Hey, we're giving away FREE web sites and complete eMarketing packages! And even if you will end up not winning them, investing in your on-line presence can save your busines. Maybe you won't end up outselling the guy in that basement in Utah, but the mere fact that your existing customers have access to you via a web site might just make them think twice before venturing into the unknown. And maybe some weekly emails from you, with news and bargain offers, just might keep them more loyal to you. And hey, maybe they'll even end up telling a friend or two about it! No, not maybe. Surely! Studies upon studies and thorough research show exactly what we described here. The trend increases, especially in times of crisis. Being on-line and doing it the right way WILL actually save your business. Look no further than the quote at the top of this page, that makes us so proud, from our happiest customer to date. Are those two minutes up?

HOW?
It's your choice: eBiz Miami could do it for you. Or, you can do it yourself, by using the resources on our web site. We'll keep on adding, we'll keep improving. We'll keep informing you. Sign up for our newsletters!

Regardless of which solution you will choose, patience is the key. While the time to act is now, nobody can promise, in good faith, miracles over night. It took our client, Piccola Italia, two months of constant effort (from our part) before they started seeing actual sales as a result of our email marketing campaigns. Finding creative ways to gather email addresses, crafting the right message and sending it at the right time intervals were just a few of the challenges. But, at the end of their three month contract with us, as you can see in their testimonial, the phones were ringing constantly and since then the orders keep on coming. The food is delicious, but the discounts are even better! Today, their "maintenance plan" more than pays for itself, while it steadily brings new customers and keeps the existing ones very happy! This could happen for you, too. With a background in Mass Communications and Advertising, and years of experience in crafting the right message for the right audience (be it textual, graphic or interactive), yours truly, Sorin Nelersa (with the help of his trusted associates) is able to put his highly honed skills and dedication at your service. Strapped for cash? We have payment plans! Hitting the bottom of the barrel? Don't spend money, use our resources! We see to it that you can learn from us, by using the information and the links throughout our web site, or by subscribing to our newsletters. Keep coming back! Naturally, we'll always have discounts and specials. And, did we mention freebies that you might just end up winning!